Episode 95: Spirits & Wine Marketing with Blue Ridge

In this episode, Matt talks to Rene Armas, VP & Co-Founder of Blue Ridge Spirits & Wine. Rene began his career in the wine and spirits industry in 1993 working in Gallo’s Sales Division of Premier Beverage in South Florida. In 1997 Rene joined Remy Cointreau as South Florida District Manager. Rene rose through the ranks and ultimately became Remy Cointreau’s Florida State Manager. In 2002 Rene joined Pernod Ricard USA as a Regional Manager overseeing Florida and South Carolina. Rene joined White Rock Distilleries in 2008 as their Southeast Division Manager, overseeing 14 states along the Southeast. Rene played a pivotal role in the growth and ultimately the sale of the Pinnacle Vodka Brand. Rene resides in South Florida with his wife and four children.

Blue Ridge Spirits & Wine Marketing is a sales and marketing company, representing a diverse group of premium wines and spirits from around the world. Our portfolio is comprised of brands both created and developed by Blue Ridge, as well as partner brands selected for their growth potential. The Blue Ridge team brings to the table a strong sales force with established distributor and retailer relationships nationwide.

Founded in 2015 and headquartered in Atlanta, GA; CEO, Carlos J. Carreras and VP of Sales, Rene Armas spearheaded the company representing just 3 spirit brands. Today, Blue Ridge Spirits & Wine Marketing represents 15 spirit brands and 4 wine brands in all 50 states with 19 sales people and a growing marketing department located across the US.

If you want to try any of the spirits Matt discussed on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It’s as easy as 1,2,3!

Start Your Order –

Simply select your store, browse and search for Blue RIdge products, and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.