THE SWEET LIFE AWAITS

Enjoy the kinds of perks previously only enjoyed by royalty. Maybe that’s stretching it, but we promise, if you like getting first dibs on unique offerings and saving big bucks, sign up to be a VIP.

Big Red VIPs get FIRST ACCESS!

Ever wonder how some people just seem to know when something great is going on? They are probably BIG RED VIP members.

We like to take care of our loyal customers. VIP members gain access to VIP events, VIP Only sales, one-of-a-kind deals and more!

Be the first to learn about New Products and Special Offers.
Receive invitations to VIP Events.
VIP members get first dibs on extremely limited, hard to find items.

Be in the know! VIPs get preferred notification for hard to find items, elite barrels, rare beer releases, special events and more. Be sure to keep us informed of your current email so you are notified about our offers on a weekly basis of these rare and hard-to-find items.

THE SOONER YOU SIGN UP, THE MORE VIP TREATMENT YOU RECEIVE!

Love you some RARE BOTTLES?

VIP members get first dibs on extremely limited, hard to find items.

Cold Beer + Hot Deals!

Whether you prefer a 30 pack domestic brand or a single can of local craft beer or something in between, as a VIP you’ll find just what you’re looking for and at great prices.

AS A VIP watch your inbox for our SATURDAY SPECIAL, where we feature an incredible ONE DAY ONLY SUPER DISCOUNTED BEER SPECIAL.

Big Red VIPs get INSTANT SAVINGS!

INSTANT SAVINGS! Receive preferred pricing on participating products.

Look for the signs in-store
20% off Red Hot Deals - our steepest discounts on the hottest items.

15% off New Items that have our attention and might just rock your world.

Shop the RED HOT DEALS Now

Get the App!

The Big Red Liquors app is available on the Apple Store and on Google Play. Download it now and all your favorite products will be just a click away. Plus, enjoy these special features:

Save your favorites
Search across all stores for product availability
Save your order history

Buy More — Save More

Buying wine in bulk saves you time and money. We offer an additional savings when you buy multiple bottles of wine:

10% off 6+ bottles of wine

15% off 12+ bottles of wine

Some exclusions may apply.

Any Big Red Liquor's shopper can sign up to be a VIP. Membership is FREE!

Sign up at your nearest Big Red Liquors location. For More information, see the terms and conditions.

Responsibly serving you since 1972.