BE FIRST. SAVE MORE. DRINK BETTER.

Sign up for our emails and get exclusive access to the hottest deals, new arrivals, tastings, and surprise Saturday steals.

Get First Dibs on EVERYTHING!

Want to be the one who always knows when the best bottles drop or the big sales hit? That’s what our VIPs get—first access to limited releases, members-only deals, invite-only tastings, and exclusive events.

Priority access to rare barrels, allocated spirits, and special releases
VIP-only events and private tastings
Weekly email updates with the latest sales, new products, and can't-miss promotions
Surprise deals you won’t see anywhere else

Sign up today—because the sooner you’re in, the more perks you unlock.

Love you some RARE BOTTLES?

VIP members get first dibs on extremely limited, hard to find items.

Cold Beer + Hot Deals!

Whether you prefer a 30 pack domestic brand or a single can of local craft beer or something in between, as a VIP you’ll find just what you’re looking for and at great prices.

AS A VIP watch your inbox for our SATURDAY SPECIAL, where we feature an incredible ONE DAY ONLY SUPER DISCOUNTED BEER SPECIAL.

Red Hot Deals!

INSTANT SAVINGS!

Look for the signs in-store
Red Hot Deals - our steepest discounts on the hottest items.

New Items that have our attention and might just rock your world.

Shop the RED HOT DEALS Now

Get the App!

The Big Red Liquors app is available on the Apple Store and on Google Play. Download it now and all your favorite products will be just a click away. Plus, enjoy these special features:

Save your favorites
Search across all stores for product availability
Save your order history

Buy More — Save More

Buying wine in bulk saves you time and money. We offer an additional savings when you buy multiple bottles of wine:

10% off 6+ bottles of wine

15% off 12+ bottles of wine

Some exclusions may apply.

Any Big Red Liquor's shopper can sign up to be a VIP. Membership is FREE!

Sign up at your nearest Big Red Liquors location. For More information, see the terms and conditions.

Responsibly serving you since 1972.