THE SWEET LIFE AWAITS

Enjoy the kinds of perks previously only enjoyed by royalty. Maybe that’s stretching it, but we promise, if you like getting first dibs on unique offerings and saving big bucks, sign up to be a VIP.

Big Red VIPs get FIRST ACCESS!

Ever wonder how some people just seem to know when something great is going on? They are probably BIG RED VIP members.

We like to take care of our loyal customers. VIP members gain access to VIP events, VIP Only sales, one-of-a-kind deals and more!

Be the first to learn about New Products and Special Offers.
Receive invitations to VIP Events.
VIP members get first dibs on extremely limited, hard to find items.

Be in the know! VIPs get preferred notification for hard to find items, elite barrels, rare beer releases, special events and more. Be sure to keep us informed of your current email so you are notified about our offers on a weekly basis of these rare and hard-to-find items.

THE SOONER YOU SIGN UP, THE MORE VIP TREATMENT YOU RECEIVE!

Love you some RARE BOTTLES?

VIP members get first dibs on extremely limited, hard to find items.

Cold Beer + Hot Deals!

Whether you prefer a 30 pack domestic brand or a single can of local craft beer or something in between, as a VIP you’ll find just what you’re looking for and at great prices.

AS A VIP watch your inbox for our SATURDAY SPECIAL, where we feature an incredible ONE DAY ONLY SUPER DISCOUNTED BEER SPECIAL.

Big Red VIPs get INSTANT SAVINGS!

Present your VIP MEMBERSHIP Card or VIP Number at checkout to receive preferred pricing on participating products.

Look for the signs in-store
20% off our Red Hot Deals and is our steepest discount on the hottest items.

15% off New Items that have our attention and might just rock your world.

10% off Best Sellers and everyday favorites like Tito’s, Jack, and Crown.

Shop the RED HOT DEALS Now

Buy More — Save More

Buying wine in bulk saves you time and money. We offer an additional savings when you buy multiple bottles of wine:

10% off 6+ bottles of wine

15% off 12+ bottles of wine

Some exclusions may apply.

Get the App!

The Big Red Liquors app is available on the Apple Store and on Google Play. Download it now and all your favorite products will be just a click away. Plus, enjoy these special features:

Save your favorites
Search across all stores for product availability
Save your order history

Anyone can sign up to be a VIP for access to these fantastic deals. Membership is FREE!

Sign up at your nearest Big Red Liquors location. Your Big Red VIP card is valid at all of our locations, so you can SAVE wherever you are.

For more information see Big Red VIP Terms. Responsibly serving you since 1972. All valid ID holders, 21 years and older of legal drinking age and meeting appropriate state laws are eligible for the Big Red VIP card.