Big Red VIP

Sign up today to tap into the kinds of perks previously only enjoyed by royalty. Maybe that’s stretching it, but we promise, if you like getting first dibs on unique offerings and saving big bucks, sign up to be a VIP.



  • Sign up at your nearest Big Red Liquors location.
  • Present your VIP MEMBERSHIP Card or VIP Number at checkout to receive preferred pricing on participating products.
  • We are DOUBLING the sale items for VIPs! Look for the signs in-store
  • 20% off our Red Hot Deals and is our steepest discount on the hottest items.
  • 15% off New Items that have our attention and might just rock your world.
  • 10% off Best Sellers and everyday favorites like Tito’s, Jack, and Crown.
  • Anyone can sign up to be a VIP for access to these fantastic deals. Look for them in store!

Your Big Red VIP card is valid at all of our locations, so you can SAVE wherever you are.

Be in the know! VIPs get preferred notification for hard to find items, elite barrels, rare beer releases, special events and more. Be sure to keep us informed of your current email so you are notified about our offers on a weekly basis of these rare and hard-to-find items.

Learn more in the FAQ below.


Ever wonder how some people just seem to know when something great is going on? They are probably BIG RED VIP members.

We like to take care of our loyal customers. VIP members gain access to VIP events, VIP Only sales, one-of-a-kind deals and more!

  • Be the first to learn about New Products and Special Offers.
  • Receive invitations to VIP Events.
  • VIP members get first dibs on extremely limited, hard to find items.


VIP deal


Q: Do you have any special VIP promo right now?

A: YES. We are having a VIP Pappy & Prizes Week. Visit ANY Big Red Liquors between March 15th – March 21, 2020 to turn in the rest of your Big Red Bucks* for chances to win the right to buy Pappy Van Winkle, win Pacer Tickets, Beer Fridges, Golf Bags, Tailgating Gear, Neons, and more! 1 Big Red Buck = 1 entry. Make sure we have your updated contact information in our system so if you win, we can let you know!

In light of our enhanced discount program, all current VIP Points will stop accruing January 14th 2020, but will be spendable in-store until March 31st 2020. After that date they’re gone for good. For more information regarding the VIP program visit:

Winners will be announced and notified the week of March 23rd.
Lottery is for the right to purchase alcohol items, and win other assorted prizes.
Must redeem in $1 BRB increments. Big Red Liquors reserves the right to limit quantities and correct pricing errors. No entries will be allowed without in-store participation. No purchase necessary.

Q: Do I have to pay for VIP Membership?

A: No, it’s absolutely 100% free of charge. No purchase necessary to start your membership.

Q: How do I sign up to be a VIP Member?

A: Sign-ups are done in-store only. Visit your nearest Big Red Liquors to become a VIP Member.

Q: How do I know what items are discounted?

A: All discounted items will be identified with colorful, easy-to-read signage. Red Hot Deal, take 20% off for any red sign. New Item, take 15% off any green sign. Best Sellers, take 10% off any yellow sign.

Q: How do I get the discount?

A: Once enrolled as a VIP you must present your VIP card or VIP number at the beginning of the transaction.

Q: What is the benefit of being a Big Red VIP

A: Save, Save, and Save. Plus, you’ll get preferred notification for hard to find items, elite barrels, rare beer releases, special VIP events and more.

Q: I was a member prior to January 2020, how has the program changed?

A: Well it’s only gotten better, instead of having to wait until you have accrued a certain number of points or “bucks”, you can now enjoy instant savings on hundreds of items!

Q: Will I still accrue Big Red Bucks?

A: Starting January 14, 2020, you will not accrue BRB’s – it’s not necessary as you’ll now get your savings instantly!

Q: What happens to all my current Big Red Bucks?

A: You have until March 31, 2020 to redeem any BRB’s in your account.

Q: In the past Big Red Bucks were used in the rare bourbon and VIP lotteries. What happens with that?

A: We will still conduct our annual VIP and rare bourbon lotteries, you just won’t use Big Red Bucks as entries.

For more information see Big Red VIP Terms. Responsibly serving you since 1972. All valid ID holders, 21 years and older of legal drinking age and meeting appropriate state laws are eligible for the Big Red VIP card.