The Sweet Life Awaits
Sign up today to tap into the kinds of perks previously only enjoyed by royalty. Maybe that’s stretching it, but we promise, if you like getting first dibs on unique offerings and earning rewards, sign up to be a VIP.
Become a Big Red VIP and start earning BIG RED BUCKs Today!
How does it work?
- Sign up at your nearest Big Red Liquors location.
- Present your VIP REWARDS CARD at checkout to earn points on participating products. We’ll credit your account with BIG RED BUCKS.
- VIP Reward Members earn BIG RED BUCKS on almost everything at Big Red Liquors, including wine, spirits, beer, food, accessories, gift baskets, tobacco products and lottery. Certain items are excluded, like gift cards, event tickets and a few other things.
- Look for opportunities to earn double points on special items or during sale events.
- BIG RED BUCKS can be used to purchase any qualifying non-alcoholic beverages, food items, glassware, accessories and promotional service items.
Your Big Red VIP card is valid at all of our locations, so you can earn rewards wherever you are.
Learn more in the FAQ below.
Ever wonder how some people just seem to know when something great is going on? They are probably BIG RED VIP Reward members.
We like to take care of our loyal customers. VIP members gain access to VIP events, VIP Only sales, one-of-a-kind deals and more!
- Be the first to learn about New Products and Special Offers.
- Receive invitations to VIP Events.
- VIP members get first dibs on extremely limited, hard to find items.
The sooner you sign up, the more VIP treatment you receive!
Q: How do I know how many BIG RED BUCKS I have and when I can spend them?
A: Your accumulated BIG RED BUCKS will appear at the bottom of your receipt. Once you have a total of $1.00 BRB’s you can start cashing them in.
Q: When will my purchase show up as BIG RED BUCKS?
A: BIG RED BUCKS are applied within 24 hours of purchase. So, new accumulations to BRB’s will be available the next day after purchase.
Q: What items EARN REWARDS?
A: VIP Reward Members can EARN BRB’s on most product purchases including wine, sprits, beer, food, accessories, gift baskets, tobacco, and lottery. BRL can exclude individual items, or assign double points at any time. Items that do NOT EARN Rewards are gift card purchases, event ticket purchases, and other exclusions may apply.
Q: What Can I buy with my BIG RED BUCKS?
A: BIG RED BUCKS CAN BUY any qualifying non-alcoholic beverages, food items, glassware, accessories and promotional service items. BIG RED BUCKS CANNOT BUY any alcoholic item (wine, spirit, or beer), tobacco, lottery, gift baskets, gift card purchases, other exclusions may apply.
Q: How do I sign up to be a VIP Member?
A: Sign ups are done in-store only. Visit your nearest Big Red Liquors to become a VIP Member.
Q: Can Employees Participate in the program?
A: Employees can be VIP Members and earn points and redeem BIG RED BUCKS on participating non-alcoholic items, however additional EXCLUSIONS apply. Employees cannot spend BRB’s for promotional lottery items.
For more information see Big Red VIP Terms. Responsibly serving you since 1972. All valid ID holders, 21 years and older of legal drinking age and meeting appropriate state laws are eligible for the Big Red VIP card.